Jan
22
“here is a message for brands shamelessly jumping on the hope/change bandwagon, SHUT UP!”
- So what can brands do?
1. Understand where the conversation is at...monitoring and predicting would be good skills to have here…Then there’s also responding, brands have the potential to re-frame the conversation in real-time if they want, but too often they stick to rigid plans drawn up months back. Brands have to become more responsive.
2. Don’t just say it, do it. Jumping on the coat-tails of the hope bandwagon is really old-school marketing. Making something happen and doing something is C21st marketing. Brands need to challenge themselves to get beyond just shouting out their chant and instead create something that makes a contribution. Something that really makes a difference, instead of just using the timeliness of the moment to capture attention. InfluxInsight
