Lexeul Notes

citations, stimulis et extraits d'articles pour soi et pour les autres

Jan 23

Intégration,les bonnes questions à poser à votre agence

  • Is the agency team that leads brand strategy as adept and knowledgeable about the digital space as it is the traditional space? (And vice versa.)
  • Where will the work be done?
  • What percentage of the agency’s business is online versus offline?
  • What is the agency’s process?
  • How highly respected is technology within the agency organization?Adweek