Feb
6
Clever & Affordable
- Fallon tries to keep its advertising campaigns clever but affordable, and that ad firms that do the same will be served well in the coming year. Buchner mentioned a recent ad campaign by Hyundai Motor Co. in which the South Korean automaker said it would allow customers who lost their jobs to bring their car back through a 12-month vehicle return program. He said people should expect to see more daring advertising gambits, especially as some companies use the recession as a chance to grab larger market share. “If you do work with advertising that is memorable and provocative, you’ll be rewarded at the cash register in the end,” Fallon’s chief marketing officer Rob Buchner
