Feb
25
L’impat du notebook sur la pub online
- There are a few implications for the industry anytime a new medium enters the field. Netbooks don’t belong to their own medium per se, but belong to a subsection of Web media portals (somewhere between a laptop and a Web capable mobile phone). They process more slowly, so flash banners won’t work as well. And their smaller screens will make the banners smaller in general. Slow processing also means Web videos won’t play as well. Furthermore, in order to keep cost down on these machines, many use Linux and other free software. Windows Vista is an option, but it will suck up a lot of processing. What we’re saying is that the Netbook is not about excess; it’s the device for the green, economic consumer. Reaching consumers through this narrow portal will require tact.
